Retail and Point of Sale Advertising
Before your product reaches your audience, it first needs to get into a store. Sometimes a web-store will do the trick, but for many companies, the goal is to be on the shelves of a supermarket or other retail location. For that, you first need to sell the retailer on the advantage of carrying your products and then you need to help the customers find it in the store. Great packaging helps, but it's best to have an extra boost to get eyes and hands on your product. Vegan Street Media is expert on producing materials that help you both sell to the retailers and to the customers in the store. Here are a few examples:
Apple Rush
Apple Rush is sparkling fruit juice popular in several states in the Southern US. Beyond designing all the packaging and marketing materials, Vegan Street Media also designed a 4-page brochure to entice the retailer as well as barrel coolers for convenience stores, end-cap displays for supermarkets and tabletop displays for restaurants among other materials.
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back front
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inside spread
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Vegan Now!
Vegan Now! is a deli located in a large food court and planning to expand to several locations around Chicago. Vegan Street Media designed their logo and packaging as well as all of their store graphics. The graphics use primary colors to attract people from across the room.
Whole Foods Market
This was a poster campaign created by John prior to the formation of Vegan Street Media. Whole Foods Market wanted to focus attention on products that were created by local farmers. John was commissioned to develop a series of large posters that hung from the ceiling in the area where the local vendor's products were featured. A small sign in the same design was placed near the bin or shelf where the product was featured. These are a few posters from a larger campaign.
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Fields Best
Fields Best is a resource for organic farmers in Southeastern Wisconsin that trains and advises growers and those wishing to become organic growers and then helps provide a market for the organic vegetables and fruits these farms produce. John from Vegan Street Media created a series of posters that hung in supermarkets and other venues in the Milwaukee area.
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Cobrahead
Cobrahead is a series of innovative gardening tools designed both for weeding and preparing the soil for planting. They sell their products online but their primary income source is gardening expos, trade shows and other live events. Vegan Street Media designed and illustrated three 8-foot banners that stand side-by-side at the back of their trade show booth, each featuring larger-than-lifesize full body portraits of gardeners. The gentleman in the banner on the left is Cobrahead's inventor and owner, Noel Valdes.
