Social Media-Based Fundraising
Here are three different case studies where Vegan Street Media not only helped organizations out financially, but also helped make a positive social change in the process.
The Raven Corps
The Raven Corps is a dynamic group of vegan teenagers and young adults who use intersectionality to reach new groups of people and influence society in a positive direction. Beyond discussing vegan issues, they are also involved in educating about climate change, promoting racial harmony, responding to the needs of the LGBTQIA+ community and many other issues. They are a relatively new group and they are more accustomed to activism than they are to fundraising.
Vegan Street Media stepped in to help them out with their first big fundraiser. They had decided to hold a big online raffle event at the end of 2020. VSM helped them line up sponsors among the vegan business community for the raffle prizes, built a series of memes highlighting the prizes and promoting these memes across a lot of social media pages, including our own audience of 300,000+ followers on our platforms. We used the captions of these posts to celebrate and promote the fine work that is being done by these amazing young advocates and promote our donors. As a result of our efforts, The Raven Corps raised several times the amount of money they had expected to raise.
Chicago Alliance For Animals
Chicago Animal Alliance (CAA) is a coalition of animal advocates in Chicago. For the last several years, they have devoted the majority of their attention to getting the horse carriage industry banned in Chicago. Carriage horses were forced to carry people across the crowded, dangerous city streets around North Michigan Avenue (the heart of Chicago's tourist district) in all weather conditions. Vegan Street Media helped CAA from the beginning, attending protests, creating and sharing memes on social media and even speaking at Chicago City Council meetings.
In the summer of 2019, we stepped up the game by envisioning, creating and implementing a successful fundraising campaign that used advertising space on a pedicab to carry the call-to-action message and images we designed opurselves throughout the same neighborhood as the carriages, picking up passengers who did not want to support animal cruelty and building support. Over the next six months, the pedicab was seen by hundreds of thousands of Chicagoans and tourists, many of whom greeted it with warm cheers.
Finally, in April of 2020, the Chicago City Council banned horse carriages once and for all.
Vegan Bake Sale
for Immigrant Families
Like millions of Americans, we were appalled when we learned that immigrant children were being forcibly separated from their families and tossed into cages. We felt we needed to do something about it, and find a way to support the groups supporting the distressed families. We immediately began planning to raise money by organizing a vegan bake sale, and we built the meme below left to promote it.
As fate would have it, the very next day Melania Trump made her infamous appearance in her "I Really Don't Care, Do U?" trench coat and all of the sudden we had our hook. With a little work on Photoshop, we turned her back into an advertisement for our bake sale (in English and Spanish), and the image went viral. Our spontaneous bake sale raised $3,125.
More importantly, the idea and the meme were picked up by activists in more than a dozen US cites who all hosted their own vegan bake sale fundraisers that we promoted for them. In the end, the events raised nearly $25,000.